courses
Facebook advertising
Facebook is a popular social medium which is used by millions of people around the world.
A large number of your potential customers is included among them. Facebook Advertising is effective, allows many targeting options and it is well measurable.
Do you manage any Facebook Page? Do you want to learn how to reach a new audience by using Facebook Ads? Take advantage of this course and learn how to create ads, manage campaigns and target potential customers the most effective way to be ahead of your competitors.
Beginner
In this course I will show you how you can start your own Facebook advertising which will increase the profitability of your business many times. This course will take you smoothly through Facebook Ads from the beginning step by step. After completing this course you will know how to plan, set and optimize performance campaigns on Facebook. The content will be full of practical examples, case studies, and advice on what to DO and what NOT to DO.
How to start with Facebook Ads
We will help you to understand what is Business Manager and its benefits for your business. Besides, you will learn to work with all the tools necessary for the setting of campaigns on Facebook.
You will learn:
✔ understand customer journey and basic concepts
✔ how to work with Facebook Business Ads Manager
✔ create and set up a new ad account
✔ link FB pages to BM, share access to other users
✔ the importance of Facebook pixel and events
First steps to Facebook Ads
Do you still not know how to start a new campaign and set it up? I will show you all the different types of campaigns and formats that can be used and then we will take you through execution step by step.
You will learn:
✔ create and set different types of Facebook ads
✔ set the effective campaign structure
✔ different types of targeting (demo, interests..)
✔ define and set the optimal budget
✔ create different ad formats and rules (image, text..)
Workshop
In this course, you will apply all theoretical knowledge obtained in sessions into the practice.
You will learn:
✔ create a new ad account on Facebook
✔ how to set up Business Manager
✔ develop a campaign structure
✔ create and set the campaign and ads
✔ choose the right target audience
✔ set the budget allocation and schedule campaign
Measurement & Optimization
After practical workshop follows the optimization lesson, where you will learn how to
You will learn:
✔ set the KPIs reflecting the campaign objective
✔ track and measure the campaign results
✔ understand all metrics important for tracking
✔ optimize the campaign by the objective
✔ apply the campaign results in future strategy
Do you want to move to the next level?
Click down here and choose the course that interest you the most.
Advanced
Are you already familiar with Facebook Ads or have you already managed some campaigns? Do you you want to improve their performance, try something new and move your skills to level? In this course you will learn how to set the performance campaigns, including dynamic ads to achieve better results and how to effectively retarget your current customers. Besides remarketing we will explore new ways of getting information about new potential customers.
If you are interested in any of them, please contact me for further information.