courses
google adwords
PPC advertising is one of the most widely used forms of online marketing.
It allows you to show your products or services, bring traffic to the website, generates leads and turn them into customers.
In order to reach the customers at the right time and to achieve the desired results, you need to understand the principles of PPC advertising more deeply.
Is this for ME?
No matter whether you want to do performance advertising actively or whether you are a beginner.
These courses are suitable for:
✔ business owners
✔ marketing managers
✔ PPC specialists
✔ marketing students
✔ anyone who is interested in online marketing
and wants to get more information about another source of very relevant traffic.
Read the following course descriptions and choose the one that best suits you.
PPC Advertising
Beginners
At this course, you will learn the basic principles and concepts of PPC advertising. I'll show you what's required to successfully launch and effectively optimize PPC ads on the Google Adwords platform.
In this course, you will learn:
✔ principles and functions of PPC systems
✔ how to set up the advertising account
✔ how to create campaigns
✔ the basic concepts such as CTR, CPC, quality score
✔ how to select keywords & campaign structure
✔ optimize current campaigns
✔ measure results and evaluate the effectiveness
✔ different formats of displaying the ads
✔ increase the campaign performance
PPC Advertising
Advanced
Do you have an experience with Google AdWords and want to move your skills to an advanced level? In this course, you will learn to maximize the potential of the campaigns and get high-quality results.
In this course you will learn:
✔ identify goals, create a campaign strategy
✔ how to set the campaigns to achieve better results
✔ effectively retarget your customers
✔ create and manage dynamic product ads
✔ the basics of YouTube advertising
✔ use of analytical tools in optimization
✔ filter and apply data segmentation
✔ set up and measure conversions